{"id":4402,"date":"2021-10-19T13:40:33","date_gmt":"2021-10-19T18:40:33","guid":{"rendered":"https:\/\/www.americanbusinessmag.com\/?p=4402"},"modified":"2021-10-19T13:46:31","modified_gmt":"2021-10-19T18:46:31","slug":"three-wayss-entrepreneurs-should-continue-to-evolve-in-2022","status":"publish","type":"post","link":"https:\/\/www.americanbusinessmag.com\/2021\/10\/three-wayss-entrepreneurs-should-continue-to-evolve-in-2022\/","title":{"rendered":"Three Ways Entrepreneurs Should Continue to Evolve in 2022"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Tuesday, November 16 is National Entrepreneurs Day, but in a way, when one plies their trade as an entrepreneur, <\/span><b>every<\/b><span style=\"font-weight: 400;\"> day brings with it another chance to seize an unforeseen opportunity, channel their indefatigable spirit of determination and grab that big brass ring everyone talks about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s gaze into the crystal ball and be a bit of an accelerator prognosticator for what entrepreneurship will look like in 2022 and beyond. Here are three trends on which to keep your entrepreneurial eyes fixed:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol>\n<li><b> Go Beyond Borders<\/b><\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u201cMr. Gorbachev, tear down that wall!\u201d<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Ronald Reagan may have been a polarizing figure, but The Gipper was eerily prescient when he uttered those words back in 1987.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Throughout the pandemic, we\u2019ve been locked down, shut-in and closed off \u2014 but not virtually, as e-commerce exploded. Growth Intelligence found that approximately 85,000 businesses launched online stores during the pandemic in order to survive \u2014 and thrive. Now that those businesses have found success online, they\u2019ll see how feasible it is to continue adding to that success and building their bottom line across international borders without the expense or risk of opening brick-and-mortar locations.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Expansion across geographic borders can be intimidating for entrepreneurs who might not know the local culture or have existing relationships in the area, but the shift to e-commerce has made it much easier and able to happen organically. With the right partner, businesses can find fertile new ground and growth potential overseas.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">None of us can achieve success without some help along the way. With people, it takes a village to raise a child. With businesses, it also takes a village \u2014 but these days, a global one \u2014 to raise it up and make it successful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol start=\"2\">\n<li><b> Get Creative to Avoid Labor Pains<\/b><\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">In 2020, 49 percent of business owners reported that they had job openings that could not be filled, and investing in the right <\/span><b>human<\/b><span style=\"font-weight: 400;\"> resources is one of the most important and challenging parts of starting a business.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Entrepreneurs need to be creative in the strategies they employ to attract the right talent to work for them, and moreover, to retain them. Just look at Entrepreneur Dan Price of Gravity Payments in Seattle and his now-famous pledge to pay a $70K minimum wage to his employees as an example.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">It\u2019s of key importance to not view labour as an expense but rather as an investment in the future. Tapping into the economy via incubators and accelerators is a great play if you\u2019re nervous to invest in a new job position as it can provide valuable sets of skills and expertise when you need it the most but allows entrepreneurs to be more flexible with their costs and reinvest capital back into their company.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Want the best people? Invest in them. They\u2019ll pay dividends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol start=\"3\">\n<li><b> A Change Is Gonna Come<\/b><\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Sam Cooke, meet Shakespeare.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">To that end, entrepreneurs need to be aware of a change when it comes to opportunities in the green and cleantech realm.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Just look at the weather forecast. Hurricanes. Rising oceans. Wildfires. Things are taking a turn for the worse when it comes to climate change, but there\u2019s a glimmer of hope amidst the dire predictions of impending doom. A way to forestall, or even roll back some of the damage means a potential new boom time for green tech companies.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">An August 2021 report compiled by the UN\u2019s Intergovernmental Panel on Climate Change (IPCC), a marked increase in investments in green technologies and a massive grant program from the federal government all send clear signals that there is a global desire, need and support for clean solutions to tomorrow\u2019s problems today, which will serve to accelerate an already burgeoning industry.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">But be ready to back it up: we\u2019re likely to see a steep increase in consumers who demand to see businesses \u2014 no matter the size or scale \u2014 clearly demonstrate their environmental sustainability action plans regardless of their industry. It\u2019s critical that businesses put a concerted effort into their sustainability efforts, walk the talk and ensure their efforts extend to every consumer touchpoint.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Change is coming. Be a part of it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Tuesday, November 16 is National Entrepreneurs Day, but in a way, when one plies their trade as an entrepreneur, every day brings with it another chance to seize an unforeseen opportunity, channel their indefatigable spirit <a class=\"mh-excerpt-more\" href=\"https:\/\/www.americanbusinessmag.com\/2021\/10\/three-wayss-entrepreneurs-should-continue-to-evolve-in-2022\/\" title=\"Three Ways Entrepreneurs Should Continue to Evolve in 2022\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":433,"featured_media":4407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[601,8],"tags":[],"class_list":{"0":"post-4402","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-m-a","8":"category-more"},"_links":{"self":[{"href":"https:\/\/www.americanbusinessmag.com\/wp-json\/wp\/v2\/posts\/4402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.americanbusinessmag.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.americanbusinessmag.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.americanbusinessmag.com\/wp-json\/wp\/v2\/users\/433"}],"replies":[{"embeddable":true,"href":"https:\/\/www.americanbusinessmag.com\/wp-json\/wp\/v2\/comments?post=4402"}],"version-history":[{"count":5,"href":"https:\/\/www.americanbusinessmag.com\/wp-json\/wp\/v2\/posts\/4402\/revisions"}],"predecessor-version":[{"id":4408,"href":"https:\/\/www.americanbusinessmag.com\/wp-json\/wp\/v2\/posts\/4402\/revisions\/4408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.americanbusinessmag.com\/wp-json\/wp\/v2\/media\/4407"}],"wp:attachment":[{"href":"https:\/\/www.americanbusinessmag.com\/wp-json\/wp\/v2\/media?parent=4402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.americanbusinessmag.com\/wp-json\/wp\/v2\/categories?post=4402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.americanbusinessmag.com\/wp-json\/wp\/v2\/tags?post=4402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}