Too many small business owners want to get involved in social media but – sadly – do not understand the intent, ideas, or influence factors that make social media an effective tactic in their overall […]
Those that know me know that I speak allegorically— I have a penchant for using nickel words and often turn to analogy and allusion to make a point. I have always found that it makes […]
After many years in global business, I’ve noticed that companies get into trouble when they have a false belief that simply expanding the domestic execution strategy will translate into a successful international expansion. Companies face […]
A s a small business owner, you should be taking advantage of many basic Web site tools. Unfortunately, your time and resources are likely limited. Your main focus needs to be on your core business […]
Here we go, yet another pundit telling you how social media has changed the world, how everything will be different, how traditional media is dead, etc. I admit it, I believe some of that stuff. […]
Everyone agrees that small businesses need to get a steady supply of new prospects into the pipeline if they want to get more customers so they can stay in business and make bigger profits. The […]
Successful marketing strategies for the business on a budget Just a few short years ago it seemed you could “sell ice to an Eskimo.” Marketing was simply about pushing consumers toward your brand. Consumers were […]
Think social networking sites are only for those looking to reconnect with old high school friends, date or broadcast what’s happening in their lives? Think again. Recent research indicates more and more executives and managers […]
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