Sales & Marketing

Are you considering adding branded merchandise to your retail or online store? No matter the size of your business, branded merchandise is a great option for all kinds of businesses. Discover the benefits of selling […]

Business-owners may not always realize the importance of colors in their marketing materials. However, colors have a strong psychological effect on consumers. This means that to put out the best marketing materials for your business, […]

Marketing strategies take up time and energy you could otherwise devote to your business. If you want the most cost-effective ways to market your business, you’ve come to the right place. We’ll discuss the ways […]

Enterprise change comes slowly. Could perfecting remote sales processes help speed it up? The enterprise sales cycle is typically measured in months, if not years. Products and services are often complex, and when you’re helping […]

In recent years, marketing has experienced an unimaginable transformation. Today’s marketers and business leaders are forced to do more with less while still differentiating themselves from their competition. As the marketing landscape continues to expand […]

IS FACE-TO-FACE SELLING DEAD? The answer is – not quite, but it is on life support. The pandemic has completely changed our buying and selling behaviors. We have reached an inflection point and are now […]

The concept of shared sales management, while far from the standard, represents an opportunity for smaller companies to approach sales leadership innovatively to achieve the revenue and growth goals they seek. For traditional CEOs, this […]

In the wake of highly publicized bankruptcies, store closings, and layoffs from some of America’s largest retailers, publications like the Atlantic and Bloomberg have published recent stories on the “retail apocalypse.” However, a widespread “retail […]

Here are three questions you may have never asked yourself prior to entering into a negotiation, but should: What kind of negotiator am I? What kind of negotiator would I like to be? And, more […]

Businesses that want potential customers to linger longer on their websites have an easy tool for making that happen – video. It turns out, giving website visitors text to read or photos to look at […]

Moore’s Law, which states that computer processing speed doubles every two years, has evolved into a technological arms race where technology as a whole is doubling every two years. The untethered existence of even just […]

I love business cards. Each one that I’ve designed or collaborated with a business partner to create has been my very favorite. There’s excitement at the initial stage of development when you are naming your […]

It’s Monday morning. You know you have to make it to your scheduled appointments on time so you don’t get behind throughout the day. You know that if you start to run late, even five […]

One of the more fascinating aspects of sales is finding out why a sales call didn’t result in a sale. What reasoning did that prospect use to ultimately say no? What turned him against you […]

If you have ever received a sales call during dinner, it’s probably safe to assume you’ve had a bad experience with selling. Unfortunately, the same negative reaction you experienced while eating green beans with your […]

The movie The Jone$es (with Lauren Hutton, Demi Moore, and David Duchovny), features a three-minute scene that should be required viewing for anyone aspiring to or currently managing salespeople. Sales executive KC holds a meeting […]

What can a 12-year old teach you about sales? Quite a bit, as it turns out. It’s Girl Scout Cookie time in our part of the world. For those of you who are unfamiliar with […]

According to the Gartner Group, businesses spend between one and three percent of total annual revenues generating printed materials. Yet, as social media and digital advertising continue to increase in popularity, many marketers question the […]

It seems more difficult than ever to have a conversation with a prospect these days—especially in professional services, like public relations and marketing. It’s as if there’s a special blacklisted hole for business development professionals. […]