When you turn on the TV, are you watching a “TV” show – or are you clicking straight to the YouTube “app” on your smart television for a rerun or clip of your favorite […]
In the healthcare industry, standing out among the multitude of practices can be a challenge. However, with a well-executed local marketing strategy, your healthcare practice can become a familiar and trusted name in your […]
“I get hundreds of pitches weekly from publicists. And the vast majority of them won’t get read because they are outside of my coverage area or not a good fit for outlets to which […]
Having a good public relations or media specialist on your team is one of the keys to selling yourself. But regardless of how good they are – you are your best representative. After all, you […]
It’s an ongoing struggle when working on a PR campaign for your business to identify the right tools to use that are low-cost or free. Nowadays, public relations is the go-to growth and lead-generating method […]
The most common issues facing owners of small to medium size businesses can be distilled to these three concerns: how to increase brand awareness, how to secure legitimacy and how to generate brand loyalty—all without […]
We all wish we could hire the infamous movie character, Jerry Maguire, of “Show Me the Money!” fame to handle our PR. However, in these difficult economic times, when many small businesses are facing financial […]
Imagine you are in a foreign country and you are thirsty. You could be adventurous and try the local soft drink in a wonderful new flavor. Or you could pick up a Coca-Cola or Pepsi […]
How Small Businesses Can Get Big Media Coverage Imagine being a struggling small business one day and waking up the next day to find your inbox full of online orders, all because of one very […]
Startups struggle when it comes to establishing recognition and credibility. Winning awards can help small businesses achieve both and lead to long-term growth. The benefits of awards Never underestimate the power of winning of awards. […]
Online reputation management: Preemptive strike or post battle damage control Reputation management has always been a necessary component of running a business. But with the advent of the Internet, reputation management has become a whole […]
Everyone agrees that small businesses need to get a steady supply of new prospects into the pipeline if they want to get more customers so they can stay in business and make bigger profits. The […]
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