Using online networks effectively can engage your customer base. Thirty years ago, I attended an association meeting workshop with 20 business owners who were enjoying various levels of success in their industry. We were to […]
A s a small business owner, you should be taking advantage of many basic Web site tools. Unfortunately, your time and resources are likely limited. Your main focus needs to be on your core business […]
Energize with Social Media So how you can use social media to get attention, then produce revenue? Did you notice I said “get attention” first, then “produce revenue”? I usually get a blank stare when […]
With data, you create value only by putting it to productive use. The more purposes your data serves, the more profit you will derive from it. For a variety of reasons, the diverse applications that […]
Information technology plays a critical role in the success of many organizations. Software, applications and electronic data are vital to how companies operate, and when they aren’t available due to a disaster or outage, business […]
To make your IT infrastructure more environmentally friendly, you must first sow the seeds of change. Here are several ideas for greening your silicon patch. It took some convincing, but now it’s clear that there […]
Here we go, yet another pundit telling you how social media has changed the world, how everything will be different, how traditional media is dead, etc. I admit it, I believe some of that stuff. […]
Online reputation management: Preemptive strike or post battle damage control Reputation management has always been a necessary component of running a business. But with the advent of the Internet, reputation management has become a whole […]
Tired of lugging a huge laptop around to access presentations, files and other imperative information? Smartphones are not branded with such a name for no reason. These essential business gadgets have a number of applications […]
Everyone agrees that small businesses need to get a steady supply of new prospects into the pipeline if they want to get more customers so they can stay in business and make bigger profits. The […]
Determining optimum availability is not an either/or proposition . The economically appropriate level of availability varies among systems and industries and even across applications within a single enterprise. The challenge is to strike the right, […]
CDP improves recoverability for all types of data in physical and virtual environments. Let’s face it, we’ve all accidentally deleted an important e-mail or critical data file more than once. And, we’ve unwittingly been victimized […]
Many small businesses only serve the geographic area surrounding their physical location. As such, some business owners may believe that there is no need to get involved with the newfangled global Internet search everyone is […]
What are cloud applications and why should you consider them for your business? Cloud applications are a series of tasks and functions, including software applications like accounting, contact records management, e-mail hosting, storage, voice processing […]
How to create an effective Web site The Internet is one of the greatest marketing resources for a business, no matter how small or big a company is. There are endless possibilities when it comes […]
How would you like to make money from the same customer not once, not twice, but over and over again? Smart businesses understand that this model is a much better way to feed their balance […]
Generally speaking, resilience can be described as the ability of a business to maintain operations under virtually any condition. Resilience is important because unplanned interruptions in business, largely attributable to human error and technological failure, […]
In a world where the spend for technology seems virtually limitless, server virtualization has proven itself as a good way to combat server sprawl and save money. According to the results of the annual Server […]
“I have a Web site that looks great, but I’m not showing up in Google. How do I get listed in the search results?” To this day, the most common question I receive from small […]
There are two reasons people go online: to have a problem solved and/or to be entertained. Everything you or your customers do online is based on one of those two things. The following are several […]
For today’s small businesses, the risk and effects from an unplanned system downtime increase with each network enhancement or system upgrade. The consequences of sudden, or unexpected, disasters affect small business IT infrastructures the same […]
According to the Wor ld Intellectual Property Organization, cybersquatting cases were up by 17 percent from 2008 to 2009. As a small business owner, would you allow a random person to stand in the middle […]
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