No matter the product, service or industry, mission, or corporate philosophy, nearly every business is bottom line-driven. As well, there is no shortage of ingenuity as to how companies try to glean more profit out […]
In online marketing we’re bombarded with new rules to follow and ways to follow them, but what if the smartest way to spend on Facebook and Google is to stop spending as much? Enter Kay […]
Best practices to protect vital information With data recovery, prevention really is the best medicine. Companies that put in place the best plans and tools to protect data are much less likely to go through […]
The most common issues facing owners of small to medium size businesses can be distilled to these three concerns: how to increase brand awareness, how to secure legitimacy and how to generate brand loyalty—all without […]
Many software publishers have discovered that auditing their customers can result in increased revenue. Publishers initiated hundreds of audits in 2013, and many unsuspecting audit targets learned that audit resolutions can be extremely costly. In […]
Responsible for storing and distributing data among employees and customers alike, servers are the backbone of just about every modern business. Of course, this type of mission critical power comes at a cost; however, if […]
Increasing efficiency for small and medium- sized business (SMB) means eliminating unnecessary processes in order to maximize available budgets and resources. Today, SMBs are moving away from paper intensive processes by digitizing office documents to […]
Whether a large enterprise or an SMB, every organization experiences IT hindrances that result in support calls to the help desk. While many will be straightforward, with an obvious underlying cause (such as a forgotten […]
In soccer, both teams prepare for competition by practicing and implementing a game plan around how best to attack and defend against the opposition. This also applies to what small business owners need to do […]
Facebook, Twitter, LinkedIn, Instagram, Tumblr, Pinterest— social media has clearly revolutionized the way we communicate. We can reconnect with high school friends, send 140-character messages to celebrities and rally hundreds of people behind an issue […]
Data presents several positive benefits for customers and businesses—enabling great insights for companies to better serve their customers. However, as the amount of data grows daily, several businesses are now acknowledging that there is a […]
Your personal brand More and more people and companies are using the Internet to make decisions on everything from hiring employees to researching products and services before they buy. A recent survey by Cisco found […]
Everyone knows you can’t always trust what you read. Never has that been truer than when it comes to social media. According to a study conducted by Gartner Research, by 2014, between 10 and 15 […]
The small- to medium-size business market in the United States is enormous. Depending on how you measure it—or whose data you believe— there are five to 15 million of these businesses, with perhaps three million […]
You’ve had this idea in your head, but there’s just one big problem: you don’t have the money and resources to make your dream a reality, so you have to turn to others for financial […]
There’s hardly a business open today that doesn’t maintain a Web presence, but with websites now so commonplace, the need to stand out from the competition is increasingly important. Without question, a static website that […]
There is a new trend threatening to disrupt the way people purchase products online. It’s incredibly familiar, but probably not what you may think: subscription services. Now I know what’s going through your mind. It’s […]
Too many small business owners want to get involved in social media but – sadly – do not understand the intent, ideas, or influence factors that make social media an effective tactic in their overall […]
We’ve all witnessed the hype surrounding cloud computing. As an IT trend, it’s so pervasive that the industry has adopted a pejorative for the vendors who, in search of mindshare or market cap, gratuitously call […]
The rise of tablets in recent years has not only been used by consumers playing games like Angry Birds, but tablets are also starting to make their way into classrooms and businesses. According to a […]
Expanded computerization has been—and continues to be—a key lever for financial institutions as they rise to serve the increasingly diverse needs of local and international customers. Unfortunately, in some areas, concern over the fragility and […]
About a year ago I was asked to take a look at a website and find ways to increase the income generated from it. The owner was promised an improved return from the website by […]
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