<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>Dustin Siggins – American Business Magazine</title> <atom:link href="https://www.americanbusinessmag.com/author/dustin-siggins/feed/" rel="self" type="application/rss+xml" /> <link>https://www.americanbusinessmag.com</link> <description></description> <lastBuildDate>Tue, 10 Dec 2024 22:02:56 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <generator>https://wordpress.org/?v=6.7.2</generator> <item> <title>5 Reasons Traditional Media Is Still A Brand Growth Powerhouse</title> <link>https://www.americanbusinessmag.com/2024/12/5-reasons-traditional-media-is-still-a-brand-growth-powerhouse/</link> <dc:creator><![CDATA[Dustin Siggins]]></dc:creator> <pubDate>Tue, 10 Dec 2024 22:02:56 +0000</pubDate> <category><![CDATA[Branding]]></category> <guid isPermaLink="false">https://www.americanbusinessmag.com/?p=5369</guid> <description><![CDATA[  Have you heard the news? Traditional media is dead, say armchair pundits, professional prognosticators, and self-interested marketing gurus. And at first glance, they have a point: business leaders increasingly use podcasts, LinkedIn, newsletters, and <a class="mh-excerpt-more" href="https://www.americanbusinessmag.com/2024/12/5-reasons-traditional-media-is-still-a-brand-growth-powerhouse/" title="5 Reasons Traditional Media Is Still A Brand Growth Powerhouse">[...]</a>]]></description> <enclosure url="https://www.americanbusinessmag.com/wp-content/uploads/shutterstock_2044368632-150x150.png" length="49912" type="image/jpg" /> </item> <item> <title>A Hat Trick: The Power of Combining Earned, Paid, & Owned media</title> <link>https://www.americanbusinessmag.com/2024/08/a-hat-trick-the-power-of-combining-earned-paid-owned-media/</link> <dc:creator><![CDATA[Dustin Siggins]]></dc:creator> <pubDate>Sat, 24 Aug 2024 19:16:13 +0000</pubDate> <category><![CDATA[Public Relations]]></category> <guid isPermaLink="false">https://www.americanbusinessmag.com/?p=5210</guid> <description><![CDATA[  When you turn on the TV, are you watching a “TV” show – or are you clicking straight to the YouTube “app” on your smart television for a rerun or clip of your favorite <a class="mh-excerpt-more" href="https://www.americanbusinessmag.com/2024/08/a-hat-trick-the-power-of-combining-earned-paid-owned-media/" title="A Hat Trick: The Power of Combining Earned, Paid, & Owned media">[...]</a>]]></description> <enclosure url="https://www.americanbusinessmag.com/wp-content/uploads/Media-3-150x150.jpg" length="22936" type="image/jpg" /> </item> <item> <title>What To Do When Someone Else’s Mistake Creates Your Crisis</title> <link>https://www.americanbusinessmag.com/2024/07/what-to-do-when-someone-elses-mistake-creates-your-crisis/</link> <dc:creator><![CDATA[Dustin Siggins]]></dc:creator> <pubDate>Mon, 22 Jul 2024 16:07:46 +0000</pubDate> <category><![CDATA[More Articles]]></category> <guid isPermaLink="false">https://www.americanbusinessmag.com/?p=5149</guid> <description><![CDATA[  Most business executives and communications leads know the crisis comms drill: the company or someone in it is accused of doing something bad, you either go silent or you get out in front of <a class="mh-excerpt-more" href="https://www.americanbusinessmag.com/2024/07/what-to-do-when-someone-elses-mistake-creates-your-crisis/" title="What To Do When Someone Else’s Mistake Creates Your Crisis">[...]</a>]]></description> <enclosure url="https://www.americanbusinessmag.com/wp-content/uploads/Crisis-150x150.jpg" length="16683" type="image/jpg" /> </item> <item> <title>Is San Francisco’s clean-up just a cover-up?</title> <link>https://www.americanbusinessmag.com/2023/12/is-san-franciscos-clean-up-just-a-cover-up/</link> <dc:creator><![CDATA[Dustin Siggins]]></dc:creator> <pubDate>Tue, 05 Dec 2023 20:27:17 +0000</pubDate> <category><![CDATA[More Articles]]></category> <guid isPermaLink="false">https://www.americanbusinessmag.com/?p=4950</guid> <description><![CDATA[  San Francisco once had a reputation people would kill for. It was the city of the future, chock full of liberal social values and care for the downtrodden. And for a brief shining moment earlier this month, that <a class="mh-excerpt-more" href="https://www.americanbusinessmag.com/2023/12/is-san-franciscos-clean-up-just-a-cover-up/" title="Is San Francisco’s clean-up just a cover-up?">[...]</a>]]></description> <enclosure url="https://www.americanbusinessmag.com/wp-content/uploads/pig-150x150.jpg" length="19355" type="image/jpg" /> </item> <item> <title>How 1 person with 1 pen changed 1 digit…and went viral</title> <link>https://www.americanbusinessmag.com/2023/08/how-1-person-with-1-pen-changed-1-digitand-went-viral/</link> <dc:creator><![CDATA[Dustin Siggins]]></dc:creator> <pubDate>Tue, 08 Aug 2023 17:10:55 +0000</pubDate> <category><![CDATA[More Articles]]></category> <guid isPermaLink="false">https://www.americanbusinessmag.com/?p=4859</guid> <description><![CDATA[  In an era when bombast and insults seem to reign, one “boring” U.S. governor received international media attention with the flick of a pen and the savvy to know when opportunity was knocking. “Boring” <a class="mh-excerpt-more" href="https://www.americanbusinessmag.com/2023/08/how-1-person-with-1-pen-changed-1-digitand-went-viral/" title="How 1 person with 1 pen changed 1 digit…and went viral">[...]</a>]]></description> <enclosure url="https://www.americanbusinessmag.com/wp-content/uploads/Luck-Chance-150x150.jpg" length="14809" type="image/jpg" /> </item> <item> <title>Hijacking the News Cycle: Be Fearlessly Opportunistic and Exceptionally Relevant</title> <link>https://www.americanbusinessmag.com/2023/03/hijacking-the-news-cycle-be-fearlessly-opportunistic-and-exceptionally-relevant/</link> <dc:creator><![CDATA[Dustin Siggins]]></dc:creator> <pubDate>Thu, 02 Mar 2023 16:59:42 +0000</pubDate> <category><![CDATA[Public Relations]]></category> <guid isPermaLink="false">https://www.americanbusinessmag.com/?p=4655</guid> <description><![CDATA[  “I get hundreds of pitches weekly from publicists. And the vast majority of them won’t get read because they are outside of my coverage area or not a good fit for outlets to which <a class="mh-excerpt-more" href="https://www.americanbusinessmag.com/2023/03/hijacking-the-news-cycle-be-fearlessly-opportunistic-and-exceptionally-relevant/" title="Hijacking the News Cycle: Be Fearlessly Opportunistic and Exceptionally Relevant">[...]</a>]]></description> <enclosure url="https://www.americanbusinessmag.com/wp-content/uploads/News-150x150.jpg" length="14452" type="image/jpg" /> </item> <item> <title>You Can’t Control The Media – So Control The Outlets And Your Message</title> <link>https://www.americanbusinessmag.com/2023/02/you-cant-control-the-media-so-control-the-outlets-and-your-message/</link> <dc:creator><![CDATA[Dustin Siggins]]></dc:creator> <pubDate>Thu, 02 Feb 2023 18:10:38 +0000</pubDate> <category><![CDATA[Branding]]></category> <category><![CDATA[IT & Internet]]></category> <guid isPermaLink="false">https://www.americanbusinessmag.com/?p=4632</guid> <description><![CDATA[You Can’t Make Everyone Happy, Either At the end of January, Lyles Carr received a nice piece of press. A senior vice president at McCormick Group, a national executive search firm based in the DC <a class="mh-excerpt-more" href="https://www.americanbusinessmag.com/2023/02/you-cant-control-the-media-so-control-the-outlets-and-your-message/" title="You Can’t Control The Media – So Control The Outlets And Your Message">[...]</a>]]></description> <enclosure url="https://www.americanbusinessmag.com/wp-content/uploads/Media-2-150x150.jpg" length="11658" type="image/jpg" /> </item> </channel> </rss>