Articles by Amsa Selvaraj

About Amsa Selvaraj
Amsa Selvaraj is the co-founder of Amtech Analytics, a woman-led IT consulting firm specializing in providing tailored solutions to fintech and customer experience startups. With over 15 years of independent IT consulting experience spanning diverse industries, including manufacturing, healthcare, fintech, and insurance, Amsa’s journey has culminated in the establishment of Amtech Analytics. Amsa can be reached at amsa@amtechnow.com.
Customer relationship management (CRM) systems are indispensable for today’s businesses.
Business Management

A Defined Strategy: The Missing Link in CRM Systems

January 3, 2024 Amsa Selvaraj Comments Off on A Defined Strategy: The Missing Link in CRM Systems

  Customer relationship management (CRM) systems are indispensable for today’s businesses. They are central to marketing, sales, and customer service operations and offer an array of features to enhance customer interactions. Companies utilizing CRM software […]