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	<title>Adam Wallace &#8211; American Business Magazine</title>
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		<title>Stop Selling Loss Leaders – Embrace Gatekeepers</title>
		<link>https://www.americanbusinessmag.com/2024/09/stop-selling-loss-leaders-embrace-gatekeepers/</link>
		
		<dc:creator><![CDATA[Adam Wallace]]></dc:creator>
		<pubDate>Wed, 11 Sep 2024 18:34:56 +0000</pubDate>
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					<description><![CDATA[&#160; Do you run a service firm? Create your initial offering priced with the highest margins. We’ve seen company after company under account for the total effort cost of onboarding new customers. Their ventures waste <a class="mh-excerpt-more" href="https://www.americanbusinessmag.com/2024/09/stop-selling-loss-leaders-embrace-gatekeepers/" title="Stop Selling Loss Leaders – Embrace Gatekeepers">[...]</a>]]></description>
		
		
		
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