How fast an item ships, how much it costs, the type of packaging you use, and how you communicate with customers are all part of how you can develop an excellent shipping strategy. The way your business conducts this process could allow you to gain new potential customers and encourage the old ones to continue shopping with your company. Learn how to keep your customers happy by following our suggestions for a better shipping strategy.
Have Reasonable Shipping Times
One way to boost customer loyalty is through an effort to minimize the amount of time it takes an item to ship to a customer. Typically, the most satisfaction comes from the individual receiving the item within three to four days after the purchase. People may be willing to pay more for faster shipping, so consider offering one-day shipping for specific products or all products to increase their desire to buy them.
Offer Flat-Rate or Free Shipping
At the same time, the price you place on your slowest shipping option could deter customers if it’s too costly. Flat-rate shipping is when you offer the same price for all products, regardless of weight or size. This is best when the items you sell have similar dimensions. Customers appreciate flat-rate shipping because it makes the buying process more straightforward. You could even offer free shipping by factoring the costs for transporting the items into the product price.
Upgrade to Better Packaging
What type of packaging are you using for your current shipping strategy? The material you use could determine the product’s state once it reaches the customer. Shrink wrap provides unmatched shipping protection because it’s reliable, tamperproof, weatherproof, and can maintain the item’s condition during transit. Consider using this material to further prevent damage to a package during the shipping process.
Improve Communication With Customers
One way to ensure you keep your customers happy with a better shipping strategy is to improve your business’s responsiveness. When there are shipping delays or product troubles, you must communicate this with the buyer promptly. Without these conversations, customers can become frustrated when their package doesn’t arrive on time or in the correct condition. Offer package tracking and actively communicate with the customer anytime changes to their order occur.
You wouldn’t have a business without new and returning customers. The strategy you use to ship your items plays a major role in satisfying your customers and encouraging them to return to shop at your online store. What will you do to improve your shipping methods?