Diving into the world of branding, we’ve gathered insights from marketers, including seasoned directors and brand strategists, to dispel common myths. From the misconception that rebranding means starting over to the revelation that companies […]
Organizational culture has been defined in numerous ways. To some it’s about what we as a group really value — production, quality, technical excellence, safety, diversity, growth, profit, engagement, goal attainment, efficiency. From this perspective leaders […]
In manufacturing, quality assurance is the use of a quality management system that ensures consistency is maintained regarding the expected quality levels of the goods being produced. Quality assurance is sometimes confused with quality […]
What do you think helps a business foster productivity and employee morale? If you said the look and feel of the offices in which these employees work, you’re on to something! When offices are […]
Rebranding in the Digital Era As America’s leading happiness researcher, Arther Brooks speaks to influential business leaders at international conferences, writes books with Oprah Winfrey, and publishes a weekly column at The Atlantic. It’s a […]
In 2012, Meta CEO Mark Zuckerburg told potential investors that his company had a unique approach to business growth: “Move fast and break things.” The idea of moving fast and disrupting the status quo […]
Online sales are an essential (and highly effective) way for small businesses to increase their reach. New products can be launched with or without a brick-and-mortar store, and establishing an online presence is an […]
While many organizations aspire to scale globally, there are crucial factors that often go unnoticed in the planning stages. To help you avoid these pitfalls, we’ve gathered insights from industry leaders who have successfully […]
The healthcare industry is continuously undergoing transformation. As patients increasingly seek comprehensive solutions from alternative approaches to address their overall wellbeing, holistic healthcare practices are becoming more and more sought after. This shift presents […]
Do you run a service firm? Create your initial offering priced with the highest margins. We’ve seen company after company under account for the total effort cost of onboarding new customers. Their ventures waste […]
There’s no denying that AI is changing and will continue to change the way we interact with digital products and services. Unlike other tech fads over the past few years, AI is already changing […]
It’s amazing what can be accomplished when no one cares who gets the credit. Credit is something you GIVE, responsibility something you TAKE! There’s an old adage, “If it’s to be it’s up to […]
In 2020, the United States government passed an updated version of its long-standing Anti-Money Laundering Act, modernizing how federal agencies could combat money laundering and other financial crimes. As part of the resulting policy […]
When your credit card was skimmed at the local gas station, you stopped going there for a fill-up. When an online retailer was hacked, and your information was stolen, you got smarter about sharing […]
It’s so frustrating when you pack your products with love and care, only for them to arrive damaged at your customers’ doorstep. Damaged products disappoint customers and reflect poorly on your business—even if you […]
When you turn on the TV, are you watching a “TV” show – or are you clicking straight to the YouTube “app” on your smart television for a rerun or clip of your favorite […]
The advent of real-time data and artificial intelligence (AI) is revolutionizing capital budgeting, transforming it from a process reliant on legacy systems and manual data analysis to dynamic, accurate, and real-time analysis, driving efficient […]
Product leaders are pivotal in supporting cybersecurity initiatives within organizations. As the driving force behind strategic decision-making and organizational culture, leaders set the tone for prioritizing cybersecurity and allocating resources to safeguard digital assets. […]
After nearly 25 years of astronomical growth and a hiring frenzy during the pandemic, the technology jobs market is resetting. The reset started slowly, with post-pandemic adjustments that resulted in some layoffs, but has […]
In the intricate world of fine wine, the prevalence of counterfeit bottles is a sobering reality. Astonishingly, it is estimated that around 30% of old vintage wines in circulation today are fake. This rampant […]
In a data-driven world, managing business receivables centers on predictive analytics and digital outreach systems that target past-due accounts at the earliest possible moment. Yet no matter how closely your financial team monitors relevant […]
Gone are the days when social media was merely a platform to connect with friends and family. Today, social media is a dynamic marketing channel that allows businesses to reach a broader audience, engage […]
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