One of the best ways to get your business in front of new people is by going on a marketing tour, but these tours aren’t always the easiest to run. There are a lot of variables at play, and it’s easy to make mistakes that hurt your business and your customers. Learn about the problems to avoid with your next marketing tour so that you can make your tour a success and grab as much positive attention from customers as possible!
Constant Overbooking
You’re on tour, so you want to hit as many stops as possible, right? In reality, mobile marketing tours can be exhausting, and it’s critical that you don’t overbook your team. It’s already a challenge to get to one venue and set up on time. Now, imagine going to multiple places in one day. It’s not really possible, even with careful planning. With that said, you shouldn’t think that doing only one stop per day will be extremely easy. Even maintaining a schedule like that requires a lot of work, so be sure to have a quality team that knows how to:
- Get to the venue
- Set up
- Market to consumers
- Tear down
- Get on the road
It’s still a lot of work, and you need the right team to ensure you get the work done promptly and safely.
Hiring the Wrong Team
One of the biggest mistakes people make when embarking on marketing tours is not hiring the right team. Ideally, many of the people accompanying you on tour will be internal team members, and they’re great. The problem occurs when you need to hire drivers and staff to build up and tear down your different marketing displays.
The driver is one of the most important team members, as they are responsible for getting the tour where it needs to go. They shoulder a lot of responsibility, so you’ll need to find someone perfect for the job. In addition to handling the displays and being punctual, it’s also important your driver knows the difference between DOT-approved and DOT compliance. DOT compliance is something the driver will actively need to work to achieve, and being outside of the DOT’s rules can spell danger for your team and your business. Find drivers with the knowledge and experience to serve your team well.
Not Getting the Right Permits
DOT compliance is important for the drivers, but before embarking on the tour, they must get the right permits. If you’re traveling to multiple states, you must acquire permits from the Department of Transportation to ensure your operation is safe and legal. These permits are important, but you must also keep up with the different permits and documentation each venue requires.
Make sure to avoid these problems with your next marketing tour to ensure things go off without a hitch and you can get your products and services in front of as many people as possible. Marketing tours will still be challenging, but with the right combination of knowledge and experience, you should be golden.