A website’s design is crucial to its success. While a site needs to look good, it must also be easy to use and navigate. If potential customers can’t figure out how to do what they want on your site, they’ll quickly become frustrated and leave.
Learning website design tips for increasing conversions can help you create a successful website that meets all your visitors’ needs. These are some essential tips for creating a fantastic website.
Use Clear and Concise Language
The language on your website should be easy to understand and free of jargon. Use active voice and avoid long, complicated sentences. Get straight to the point to ensure visitors find answers quickly. If you use longer sentences, it’s important to include visuals such as diagrams or pictures that allow visitors to comprehend your message quickly.
Make Sure Your CTA Is Visible
Your CTA (call-to-action) should be prominently on every page of your site. This information should also be easy to spot—don’t make potential customers search for it. Use colors, shapes, and sizes that contrast with the rest of the page to ensure the CTA stands out.
You also want to make sure the CTA itself is clear and concise; make your goals for site visitors clear, and make meeting those goals effortless.
Use Images and Videos Wisely
Images and videos can help break up text and add visual interest to your pages, but don’t go overboard—too many visuals can be distracting. Choose quality over quantity, and make sure each image or video serves a purpose. For example, you can use graphics to illustrate a point or demonstrate how to use a product.
Also, be sure to use alt tags on all images so that visitors who cannot see these graphics can still understand what they represent. Not making your website accessible for everyone is one of the many website design mistakes you don’t want to make.
Simplify Your Forms
Forms are often necessary for lead generation, but they can also be frustrating for users if they’re too long or complicated.
Keep your contact forms short and sweet—ask only for the information you need, and ensure the form fields have clear labels so that users know what information you want. You can also use form-filling software like Wufoo or JotForm to allow users to easily fill out your forms without manually typing everything.
By following these website design tips, you can help ensure visitors take the desired actions on your site—whether making a purchase, signing up for a newsletter, or filling out a contact form. And when you make it simple for visitors to convert, you’ll see a boost in leads and sales in no time!