Running a salon is complex, and the most challenging aspect is attracting new customers. You can offer some of the best products and services in the world, but if people don’t know about them, your business will fail. Here are some ways to make your salon more welcoming to new clients so that your business can thrive.
Make Your Information Accessible
Today, everyone is finding out about new businesses through social media, but maintaining a consistent online presence is becoming increasingly difficult. There are so many online avenues where people find information, and your salon’s info needs to be on all of them. Make sure you list your salon’s location, hours, and services on Yelp, Google, Facebook, Instagram, and your website. If people have a hard time finding out about you, they’ll be less inclined to come in the first place.
Create a Comforting Reception Area
Getting someone in the door is hard, but once you do, you need to keep them happy with your business. You can show clients the best service, but they likely won’t come back unless you treat them well while they’re waiting. Keep your waiting area spacious but comfortable, keep the music light, and make sure the area is well-lit. Additionally, have pamphlets available that discuss the different services you offer. If your reception area follows all these steps, guests will surely keep coming back.
Offer Additional Services for New Guests
A fun idea that can keep the attention of new clients is offering complementary services. If you offer basic services at fair rates, clients will feel taken care of, but they may not necessarily decide to come back. On the other hand, if you can go above and beyond and give them some extra work for being a new client, they’ll feel valued and choose you again in the future. Additionally, a rewards program will incentivize them to return.
These were only a few of the ways to make your salon more welcoming to new clients, but the most important thing you need to remember is to be consistent. Show people they’ll leave satisfied with your services every time they come to your salon.