Business-owners may not always realize the importance of colors in their marketing materials. However, colors have a strong psychological effect on consumers. This means that to put out the best marketing materials for your business, you need to understand the basics of color psychology. Here are some of the best colors to utilize in your store marketing materials and why.
Red
Red is known as an aggressive color, but you can still use this color to benefit your marketing materials. People often associate red with high emotions such as passion, excitement, and even anxiousness. Businesses skillfully use this excitement in their marketing materials to note limited-time deals or products, with the color red creating a sense of urgency. Customers will be more likely to notice and take advantage of your deals due to this increased sense of urgency.
Bright Yellow
One of the best ways to attract customers to your boutique or other retail store is to feature outdoor signs. Customers passing by these signs will slow down or stop to have a look, especially if you design your signs with bright, attention-grabbing colors such as yellow. We associate bright colors such as yellow with happiness and excitement, and including this color in your marketing may help your customers feel the same way when entering your store or reading your website or advertisements.
Serene Blue and Green
On the other hand, when businesses want to build their brands and increase their trustworthiness with potential customers, they use serene colors such as blue and green. Studies have shown that many people associate blue with dependability, loyalty, and trustworthiness, while green is often used to promote a sense of peace. Blues and greens are great colors to use for posters and signs inside your store to promote these calm feelings for customers who enter.
Now you know just how much of an effect the colors of your marketing materials can have on a customer. Remember these colors to utilize in your store marketing materials the next time you design or order store signage.