Running your business’s social media accounts is no longer something you can leave as an afterthought. Creating a social media presence is practically a requirement for businesses that want to continue growing and expanding their offerings.
If you’ve had trouble with posting in the past, you aren’t alone. It can be easy for posts to get lost within the social media abyss. We’ll show you some of the social media posts that get the most attention so that your efforts to connect with customers online won’t be in vain.
Deal & Discount Posts
Everyone loves a good discount. Depending on your business, you can regularly use this type of post to keep people engaged or just once every blue moon to get your customers extra hyped up. The important thing to remember with offering deals and discounts is that you want the posts to spread quickly. A common tactic to facilitate this is to only offer the discount or deal if your customers comment and share the post with a number of their own friends or followers. This will boost your post’s virality and allow it to reach more potential customers.
Short Videos
Time and time again, we see how people need something to grab their attention away from every other thing they could be looking at while they browse social media. Videos—specifically shorter ones—grab far more attention than text or a simple image. The more well-produced the video is, the more likely your customers will be to share it. A professionally made video will almost always do better than a simple vlog that you shoot on your phone—you get what you pay for in this regard.
Questions for Customers
Some of the social media posts that get the most attention are the ones that directly interact with customers on a personal level. Of course, you want to use your social media platforms to highlight your business, but turning the tables and asking questions of your followers can be a great way to drum up more interaction with posts. You can also gain valuable insight into how people are receiving your company and its offerings by simply asking them directly. They’ll appreciate the effort you’re putting into finding out what they really want.
Live Broadcasts
Producing live broadcasts has many of the same benefits that creating professional videos does. They’re easily shareable, and followers can focus on them for longer than a normal post. Live broadcasts also add an element of exclusivity to your posts. If you only go live to show off something new or introduce a new update to your followers, they’re more likely to tune in when they can only get that information from a live broadcast.