Entrepreneur and Small Business Expert Sean Rudner Offers Unique and Honest Advice on How to Successfully Grow Your Business
Once the dust settles after a successful company launch, one common question comes to mind: Now what? Maintaining a company’s growth can be an intimidating task. Businesses must constantly be thinking of new and unique ideas while simultaneously fostering current relationships. So, how does one successfully balance both? Sean Rudner, small business expert, creative entrepreneur and owner of the ultimate business resource StockPKG, has been asked on multiple occasions how he has lead his company to maintain triple digit growth year after year. Sean offers four simple principles below proven by him and his team on how to be successful in growing a business.
Tip #1 – Don’t Get “Shiny Object Syndrome”
Many companies become so focused on acquiring new business they completely forget about their existing customers. It is much less expensive to maintain an existing customer than it is to replace them. At StockPKG, we’ve implemented systems requiring us to stay in constant contact with our customer base. We make a point to call every single customer – large and small – on a regular basis. This helps maintain those solid relationships that are so necessary in the industry.
Tip #2 – Goals, Goals, Goals
At StockPKG, we set monthly goals like many other companies, but have three specific aims outside of revenue and profitability:
A) Total number of orders: We don’t concentrate on the size of orders, but simply the number of orders placed. If the job is done correctly, order size will grow in time. B) Total number of repeat customer orders: Since our priority is to maintain existing customers, the number of repeat orders from one customer holds extreme importance at StockPKG.
C) Total number of new customers: Our team sets definite goals for our sales and customer service departments, placing them high enough so our employees work diligently. At the same time, we ensure they are fair and attainable. We provide daily assistance to our customers to help them with their own businesses, truly believing in the notion if they succeed, we succeed.
Tip #3 – You Can’t Save Your Way To Prosperity
Don’t get me wrong, we focus on controlling our costs. However, we make it a point to be a customer-oriented company. We are in a consumable business – we don’t look to generate our money on just one order. We keep our margins tight and review the customer’s worth over the lifetime of our business together.
Tip #4 – Use Your Spare Time Productively
Many entrepreneurs choose to spend their spare time talking to their suppliers because it “feels good.” Instead, I spend that time talking to prospects and existing customers to learn more about their business (how they’re perceived by customers, ways to improve, etc.). Be sure to make the effort to pick up the phone and ask your customers specific questions on how you can improve as a supplier. You may be blown away with what you’ll discover.
These four principles have lead StockPKG to unparalleled success since inception in 2012 and Sean plans to continue achieving his business goals well into the future. As the “next Amazon” of business supply solutions offering more than 35,000 high-quality discounted products, StockPKG’s allinclusive website and skilled team members provide consultation for every stock or custom business need. StockPKG is a one-stop-shop delivering superior customer service, low prices and custom solutions you can’t find anywhere else.
