CEO Kryptonite…

What Savvy Company Leaders Avoid At All Costs.

Everyone knows that Superman’s sole weakness is a mineral called kryptonite. If he came in contact with the substance it would slowly drain his powers, weakening him until proving fatal. Superman knows he must to avoid kryptonite at all costs if he wants to continue fighting for “truth, justice, and the American way.” Similarly CEOs, though powerful, are also susceptible to specific poisons. Like Superman, there are certain things that savvy CEOs will avoid at all costs in order to stay strong.

So while there’s so much discussion as to what leading CEOs do to make their companies so profitable, innovative, and successful . . . what about what they avoid doing?

Smart CEOs Do NOT . . .

Make Perfect Decisions. A key to success is taking action and not deferring it until the perfect answer or complete consensus is achieved. CEOs operate in an environment that often requires them to make decisions without all the information and facts they might want. “Paralysis by analysis,” the mentality that you can never have enough facts, is a serious shortcoming for CEOs. Trying to make a decision without risk or criticism will only hold your company back.

Wear Many Hats. Successful CEOs do not resist delegating. They take the time to groom capable employees into leadership roles for each and every company function. Not only does this mitigate the odds of CEO burnout, but also it allows more efficient execution and better results. In addition, delegating is a safety valve; if a CEO never returned to the office for some reason (the proverbial “hit by bus” scenario), who would know how to do those things that only the CEO does today? Aren’t we supposed to build companies that can survive and are not dependent on any one person? Smart CEOs do not build their companies around an individual, they know they have to “delegate or die.”

Use Power Point. Unfortunately this application has become imbedded in corporate America, and too many executives use extensive slide presentations as a crutch—a terrible waste for executive teams. Anything that can be read ahead of time, before a meeting, should be. Allowing a presenter to read endless and detailed slides in meetings is not only a waste of precious time but also is an insult to everyone in the room. If you must use Power Point, limit presentations to five slides, each with no more than five bullet points. Any resources being requested should be on slide #1 so people know what the point of the presentation is up front. Smart CEOs know that time is money and that face-to-face meetings should be spent brainstorming, in discussion, and taking advantage of collective intelligence.

Answer Questions. As an executive, if you allow employees to ask you questions every time they don’t know the answer, you’ll end up spending a chunk of your day doing your employees’ work for them. If a CEO has to constantly provide all the answers, why would they need subordinates? People love to get quick answers, but it’s not the CEO’s job to give them out like candy! Instead, ask questions that help subordinates think strategically and produce the answers themselves. Periodically a CEO should keep track for a day of his/her Question/Answer ratio, how many times you responded with questions divided by how many times you gave out answers. Great CEOs have a Q/A ratio of about twenty—that is, twenty times more questions than answers. Plus, having employees find the answers themselves allows them to grow, think more like a CEO, and become leaders themselves. And remember, the seven most powerful words for an executive are, “I don’t know, what do you think?”

Attend (All) Meetings. You’d be shocked by how many meetings CEOs attend that turn out to be a waste of their time. While the majority of meetings do not need to be attended by the CEO, knowing which ones do is vital. Of course people would like to have the CEO attend their meeting to lend importance to it, but successful leaders jealously protect their time and opt for five- to ten-minute briefings over sixty-minute meetings. It can be a growth experience to have a subordinate executive attend a meeting in your place and then brief you on what occurred.

Communicate. They over-communicate. Industry experts estimate that the average person must hear information between seven and eleven times before it becomes ingrained in memory, yet executives regularly underestimate the power of repetition. Companies that do employee surveys often find that no matter how much time they spend on communication, employees always want more. Executives should not be afraid to overcommunicate the same message multiple times. Providing the same information via different channels increases the likelihood that employees will actually remember what you tell them.

THE CEO’S JOB DESCRIPTION IS…WHAT CAN’T BE DELEGATED. Some things have to be driven by a CEO, and if he/she gets bogged down by the six issues above, it means no one will be leading these critical strategic areas: 1. setting direction for the company; 2. making sure the company is hiring the right people and developing them (not doing this day-to-day but making sure a company has the right people and process for talent acquisition and retention. Great CEOs often spend 60–70 percent of their time on recruiting, developing, and retaining talent); 3. making sure people have the resources necessary to do their jobs efficiently; 4. and lastly, CEOs are responsible for removing large obstacles that prevent employees from accomplishing their goals.