Products don’t sell themselves. Good marketing DOES. So you have this fantastic product/service you’re offering. You’ve done your homework and through your calculations, there is simply no other product/service on the market that competes with […]
A s a small business owner, you should be taking advantage of many basic Web site tools. Unfortunately, your time and resources are likely limited. Your main focus needs to be on your core business […]
Energize with Social Media So how you can use social media to get attention, then produce revenue? Did you notice I said “get attention” first, then “produce revenue”? I usually get a blank stare when […]
Recession? Downturn? Slowdown? Whatever you call it, the rate of income growth across U.S. businesses has slowed to a crawl. Your own business may not be affected in any way, but the fact is many […]
In 1984, Jeff Rollings rolled into Providenciales, the most inhabited of the Turks and Caicos Islands, not quite knowing what to expect. “Back then, you could walk Grace Bay Beach on a Wednesday and still […]
With a schedule full of meetings, deadlines, business trips, e-mails to answer and the phone ringing off the hook, you barely have enough time for family and friends—let alone sleep. However, according to recent studies, […]
There’s no better stat than Eric Schmidt’s to illustrate how radically the amount of information available to people has expanded. Just a decade ago, marketers were able to control much of the messaging that consumers […]
Many companies are beginning to focus more on charitable giving in order to generate goodwill for their brand. In fact, according to a study by the Wells Fargo/Gallup Small Business Index, 90 percent of small […]
“I’m looking forward to seeing the results of our work when I return from my two week vacation in Hawaii.” The coughing and sputtering sounds that broke the silence came from one of the vice […]
Dear Dave, I started my own small business a couple of years ago and, thanks to a lot of hard work and your advice, we’re seeing some growth. If you could go back and restart […]
In 2007, when a potential investor asked business owner Dan Throop, 61, what his exit strategy was, he responded by saying, “When I’m done with this meeting, I’m going to turn around and walk out […]
You probably squeeze managing your sales force into an already tight schedule. After all, sales managers spend all day dealing with sales issues, while you have other departments to oversee. So, when you do set […]
It may be more practical than you think One of the biggest challenges for owners of closely held businesses is finding a way to turn their equity in a business into cash for retirement or […]
10 items entrepreneurs must work on to bulletproof their business Most startup businesses are little more than an “incorporated job”—a vehicle for the owners to earn a market-rate salary with the hope of future growth. […]
Imagine you are in a foreign country and you are thirsty. You could be adventurous and try the local soft drink in a wonderful new flavor. Or you could pick up a Coca-Cola or Pepsi […]
The Carson J. Spencer foundation combats suicide with innovation and entrepreneurship On December 7, 2004, Carson J. Spencer, a talented and successful Denver-based businessman and entrepreneur, took his own life. Nineteen days later, the 2004 […]
Salespeople are incredible. Like Hollywood actors, whenever they open their mouths, they are putting themselves and their company on the line, taking a risk in the hope of a favorable outcome. Just like actors, even […]
How Small Businesses Can Get Big Media Coverage Imagine being a struggling small business one day and waking up the next day to find your inbox full of online orders, all because of one very […]
Urban Bratz, LLC was the brainchild of former art director/designer and boutique owner Heather Daniels, an Illinois native. After years designing movie posters and theatrical campaigns in Hollywood, for studios such as Universal and Warner […]
Rule: Canadians must tax plan now! It is absolutely essential that small business owners in Canada tax plan now. Why you may ask? Because Section 245 of the Income Tax Act could end up costing […]
I first learned about business strategy while in college a very long time ago. If memory serves me well then the definition goes something like this: the direction and scope of an organization over the […]
With data, you create value only by putting it to productive use. The more purposes your data serves, the more profit you will derive from it. For a variety of reasons, the diverse applications that […]
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